David Beckham will become the key marketing tool for Major League Soccer following his move to LA Galaxy.
Off the field there seems no doubt that 'Brand Beckham' is hoping to take the United States by storm.
The viewing public get their first glimpse of Beckham in action on Saturday when the midfielder makes his debut against Chelsea in a friendly.
The match is a 27,000 sell-out and a large, live television audience expected.
Beckham - still struggling with a slight ankle injury - has joined the Galaxy on a five-year deal and must ensure he produces on the pitch.
Terry Cooke, a former team-mate of Beckham's at Manchester United, has been with the Colorado Rapids since 2005.
Danny Dichio, who first played against Beckham as a nine-year-old in London, left Preston for Toronto FC in May.
They explain the similarities and differences between playing football in Europe and the MLS - and the new challenges that face Beckham.
Pitch Battles Facing Beckham
The viewing public get their first glimpse of Beckham in action on Saturday when the midfielder makes his debut against Chelsea in a friendly.
The match is a 27,000 sell-out and a large, live television audience expected.
Beckham - still struggling with a slight ankle injury - has joined the Galaxy on a five-year deal and must ensure he produces on the pitch.
Terry Cooke, a former team-mate of Beckham's at Manchester United, has been with the Colorado Rapids since 2005.
Danny Dichio, who first played against Beckham as a nine-year-old in London, left Preston for Toronto FC in May.
They explain the similarities and differences between playing football in Europe and the MLS - and the new challenges that face Beckham.
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