David Beckham Armani

David Beckham Armani

Giorgio Armani has tapped style and sports icon David Beckham to launch his Emporio Armani underwear collection here in the U.S.

Beckham was signed as the global “face” of the Emporio Armani underwear collection and shot the ad campaign in Los Angeles late last week with Mert Alas and Marcus Piggott. The hottie ‘footballer’ will make his debut in the Spring/Summer 2008 ad campaign that will break in fashion magazines worldwide beginning with the January issues.

David Beckham the global face of Giorgio Armani underwear

David Beckham Armani

David Beckham Armani

David Beckham has been named the global face of Giorgio Armani underwear. David Beckham was photographed by Mert Alas and Marcus Piggott in LA for the ad campaign, which is due out in the January, WWD reports.